On the occasion of the 45th anniversary, Long Viet Joint Stock Company (Lovico Group) decided to choose the Sasoriza to change the entire brand to reflect the transformation from a state-owned company into a private company.

Inspired by nature, Sasoriza decided to choose blue as the brand color for Lovico Group. With a long-lasting and stable meaning and the V-symbol is meant to imply that the wings of a bird fly higher and fly further with a wide range.

As a company operating in the field of renewable energy, nature’s image is encapsulated in the image of mountains and waves.

In addition to the design of the brand identity, Sasoriza also undertakes to provide more than 1000 products with the new logo.